The new water feature and reflective pool at Cal Anderson park. The new water feature and reflective pool at Cal Anderson park.

Seattle, WA
October 8, 2005
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February 24, 2005

Ever Wondered About Airline Prices?

Sky High Airlines

Our Spreadsheet Modeling class is doing a lot of simulation right now, using Crystal Ball (and Excel) to forecast values for various problems. It's interesting stuff.

One of the simulations we're working with has to do with airline "overbooking" - computing the optimal overbooking quantity for a specific airline route, given demand forecasts, reimbursement costs, customer-satisfaction costs, fixed operation costs, and whatnot.

Anyhow, all the spreadsheet kung fu reminded me of this hysterical ad from the (fictional) "Sky High Airlines" (Alaska Air) about the "super computer" they use to set their prices...

1.66 MB, QuickTime required.

Posted by Gavin Shearer at February 24, 2005 2:45 PM. Posted to Entertainment | UW MBA.

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