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June 24, 2005

It's A Small World, After All

Last fall, I took a Direct Marketing class taught by Elizabeth Stearns (if you're going to UW and you're taking marketing, it's don't-miss). The course is largely case-driven, but we did have a book on CRM called "The Customer Differential". Sadly, the book isn't very good - it's really about three chapters of material, blown out to 200 pages. So I put my copy on Amazon Marketplace a few weeks ago, and priced it to move.

Now, Prof. Stearns doesn't like Amazon.com very much. In fact, she loves to tell a story about how Amazon caused her no end of trouble by making decisions about where (and how fast) to ship product without consulting her. (I should also point out that Elizabeth is a terrific sport; we lampooned her a bit in the second issue of the MBAlmer, and she loved it.)

So imagine my delight when I got a notice yesterday that my "Customer Differential" book had sold on Amazon Marketplace...

...to Elizabeth Stearns, University of Washington Business School.

No, really. I'm not kidding.

(I'm half-tempted to send it Priority Mail just to mess with her.)

Posted by Gavin Shearer at June 24, 2005 9:10 AM. Posted to UW MBA.

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