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« 96 Seconds To Go | Main | Blog Administratia » February 20, 2006"TV Stardom On $20 A Day"I don't know why I'm just finding this now, but back in December the New York Times ran a great article about the folks over at RocketBoom: Amanda Congdon is a big star on really small screens - like the 4½- inch window she appears in on computer monitors every weekday morning or the 2½ inches she has to work with on the new video iPod. Ms. Congdon, you see, is the anchor of a daily, three-minute, mock TV news report shot on a camcorder, edited on a laptop and posted on a blog called Rocketboom, which now reaches more than 100,000 fans a day. The article talks a bit about the changing nature of media, and how relatively inexpensive shows like RocketBoom (Amanda claims it costs them $20 to put together an episode) may actually be able to mine a good profit in the narrowcast-video video era: They have no background in business, but Jeff Jarvis, who tracks developments in technology and culture on his blog, BuzzMachine.com (and who has served as a consultant to The New York Times on Web matters), pointed out to them that they might be able to charge $8,000 for an interactive ad at the end of the show, which would bring in about $2 million annually. Like podcasts, the sheer number of video blogs is exploding right now, and, as podcasts have eaten into radio listenership, I fully expect that video blogs will start chewing into TV time in the not-too-distant future, too. Advertising, therefore, is inevitable - the fine folks over at Pepsi want to make sure you're not forgetting their product, whether you're watching Friends at home, RocketBoom on your iPod, or playing Grand Theft Auto on your PS2. The cool thing about video blogs - at least for the moment - is that they're low-budget enough to make the economics attractive for those with the time and the talent to put one together. (Go, Rocketboom, go!) Posted by Gavin Shearer at February 20, 2006 1:41 PM. Posted to Entertainment. CommentsPost a commentThanks for signing in, . Now you can comment. (sign out) (If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.) |