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 | The Matterhorn at Disneyland. Anaheim, CA July 17, 2005 |
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« "Live Free Or Die Hard" | Main | Home, Sweet Home » November 25, 2007"Made To Stick"One great fringe benefit of Thanksgiving is the free time conferred by the day-after food hangover - everyone in the family is low-energy and sleepy, so they curl up on the couch/easy chair/bed and just ... chill. For my part, I decided to catch up a bit on reading, and finished "Made To Stick: Why Some Ideas Survive and Others Die". Most anyone in the corporate world has sat through a handful of terrible, horrible, soul-crushing, tear-your-eyes-out, Oh-God-Why-Didn't-I-Bring-My-Laptop-So-I-Could-At-Least-Do-My-Email PowerPoint water tortures. And the authors (Chip & Dan Heath) basically wanted to know why these meetings are so terrible (and their content so forgettable) while other forms of communication (for instance, that urban legend where the businessman meets a woman in a bar and wakes up in a bathtub full of ice, missing a kidney) are so memorable, so vivid, and so sticky. Now, generally I find books like this to be a dime a dozen - most business books are 20 pages of content and 180 pages of repetitive fluff - but "Made To Stick" beats that rap by using its own advice to stay engaging, light, entertaining and educational. And while it's easy to dismiss some of the advice as "advanced common sense," it definitely got me thinking about how I like to present and package information. I'm giving a talk to the high-tech club at UW next year about marketing jobs at Microsoft, and a number of the points in "Stick" have got me re-evaluating both what I'm presenting and how I'll present it. Good stuff. Definite recommend. Posted by Gavin Shearer at November 25, 2007 9:02 AM. Posted to Entertainment. Trackback PingsTrackBack URL for this entry: CommentsPost a commentThanks for signing in, . Now you can comment. (sign out) (If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.) |