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« Brian Agler Is The New Anne Donovan | Main | Off To Macworld » January 9, 2008"How The iPhone Blew Up The Wireless Industry"Wired has a fascinating, must-read article on the birth of the iPhone: The conversation about which operating system to use was at least one that all of Apple's top executives were familiar with. They were less prepared to discuss the intricacies of the mobile phone world: things like antenna design, radio-frequency radiation, and network simulations. To ensure the iPhone's tiny antenna could do its job effectively, Apple spent millions buying and assembling special robot-equipped testing rooms. To make sure the iPhone didn't generate too much radiation, Apple built models of human heads — complete with goo to simulate brain density — and measured the effects. To predict the iPhone's performance on a network, Apple engineers bought nearly a dozen server-sized radio-frequency simulators for millions of dollars apiece. Even Apple's experience designing screens for iPods didn't help the company design the iPhone screen, as Jobs discovered while toting a prototype in his pocket: To minimize scratching, the touchscreen needed to be made of glass, not hard plastic like on the iPod. One insider estimates that Apple spent roughly $150 million building the iPhone. (Thanks to Bill for the link!) Posted by Gavin Shearer at January 9, 2008 9:26 PM. Posted to Apple. Trackback PingsTrackBack URL for this entry: CommentsPost a commentThanks for signing in, . Now you can comment. (sign out) (If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)« Brian Agler Is The New Anne Donovan | Main | Off To Macworld » |