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January 3, 2008

NetFlix To Make A Set-Top Box

Fresh on the heels of my predictions about AppleTV v2:

DVD-by-mail service Netflix Inc. will begin delivering movies and other programming directly to televisions later this year through a set-top box that will pipe entertainment over a high-speed Internet connection.

...Netflix's streaming service is the cornerstone of the Los Gatos-based company's strategy to retain and attract customers as technology makes it easier to rent and buy movies within a few minutes instead of waiting for them to be delivered through the mail.

Although Netflix says its subscribers have watched more than 10 million movies and TV episodes through its "Watch Instantly" option so far, the streaming service has been too constraining for many subscribers.

That's because all the streaming service's programming must be watched on a personal computer, unless the viewer knows how to link a high-speed Internet connection into a TV monitor.

The battle over the living room is going to erupt into a full-fledged shooting war in 2008.

Posted by Gavin Shearer at January 3, 2008 11:51 AM. Posted to Apple | Entertainment.

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Comments

You can watch on your TV instantly with Amazon UnBox through Tivo. I got my Tivo set up to do this on New Years and it works seamlessly. They have rentals and DVD-quality digital copies for sale. It was pretty cool, I must say.

Posted by: Cintra Pollack Author Profile Page at January 4, 2008 6:52 AM

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