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February 10, 2008

"Will Disney Keep Us Amused?"

The New York Times has a great article today about the renovation of Disney's California Adventure:

Visit Disney’s California Adventure — a 55-acre theme park next door to the fabled progenitor of the modern amusement Mecca, Disneyland — and you will find a noisy reminder of what happens when a company loses its focus and cuts corners.

...Now, Disney is embarking on a $1.1 billion, five-year effort to get California Adventure on track. The blueprints call for ripping out ho-hum rides and adding elaborate new ones, rebuilding the park’s entrance — a hodgepodge of turnstiles, a miniature Golden Gate Bridge and pastel tile murals — to shift the focus to Disney iconography.

Definitely worth a read. Elaine and I are talking about a Disneyland trip in September to ride "Toy Story Mania" -- anyone interested in goofing off with us?

Posted by Gavin Shearer at February 10, 2008 12:49 PM. Posted to Disney.

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