gavinshearer.com

« Ride The Lunch Bus | Main | Slate On The Wii Fit »

June 2, 2008

"Disney and Pixar - The Power of the Prenup"

The NY Times has a good article ("Disney and Pixar - The Power of the Prenup") about how the Disney/Pixar merger is working out, two years in:

When Disney bought its rival, Pixar, in 2006 for $7.4 billion, many people assumed the deal would play out like most big media takeovers: abysmally. The worries were twofold: that either Disney would trample Pixar’s esprit de corps (turning Mr. Lasseter into a drone, chanting “Hi Ho” en route to Mickey’s animation mines) or that Pixar animators would act like spoiled brats and rebuke their new owner.

...But two years into the integration of Pixar — and as the company rolls out “Wall-E,” a risky love story about robots that is estimated to cost at least $180 million — the merger is notable for how well it’s faring. Indeed, in an industry where corporate marriages often create internal warfare (Paramount and DreamWorks SKG are the most prominent example) Disney and Pixar have found a way to make it work.

(My favorite detail from the story is that John Lasseter wears Hawaiian shirts everywhere.)

Posted by Gavin Shearer at June 2, 2008 6:49 AM. Posted to Disney.

Trackback Pings

TrackBack URL for this entry:
http://www.gavinshearer.com/weblog/mt-tb.cgi/189

Comments

Post a comment

« Ride The Lunch Bus | Main | Slate On The Wii Fit »